Ho Chi Minh, 29 June, 2025 – In a vibrant celebration of speed, technology, and community spirit, adidas Vietnam has officially launched the Adizero Boston 13, a next-generation running shoe designed to push the boundaries of performance training. Held on June 29 in the heart of Ho Chi Minh City, the launch event attracted more than 300 enthusiastic runners, elite athletes, and members of the adidas Runners Saigon (ARSG) community.
This latest addition to adidas’ iconic Adizero line marks a significant leap in the brand’s effort to innovate for runners who are serious about improving their speed and endurance during high-intensity workouts.
A Launch That Merges Performance With Passion
The event wasn’t just about showcasing a new shoe—it was about creating an experience that embodied what Adizero Boston 13 stands for: performance and connection. Attendees participated in a dynamic lineup of activities, including a spirited EKIDEN relay challenge that brought together diverse teams of runners to test both their physical limits and teamwork.
The EKIDEN, a nod to the Japanese tradition of relay racing, wasn’t just symbolic—it was an embodiment of adidas’ mission to build a united running culture in Vietnam. “We want people to feel the shoe, not just wear it,” said one adidas team lead on-site. “The Adizero Boston 13 is made for those who train hard, and this challenge reflects that mindset.”
Boston 13: Built for the Fast Lane
The Adizero Boston 13 is more than just a lightweight trainer—it’s a carefully engineered tool built for speed endurance. Designed with feedback from both professional athletes and everyday runners, the new Boston model is tailored to meet the demands of tempo runs, interval training, and race-pace simulations.
With enhanced features like the ENERGYRODS 2.0, a dual-density Lightstrike Pro foam midsole, and a LightTraxion outsole, the Boston 13 delivers responsive propulsion while remaining incredibly lightweight. The improved cushioning system not only absorbs impact but returns energy with each stride—crucial for runners pushing their thresholds during training.
Key to the design is the 13.8% increase in Lightstrike Pro material in the midsole compared to its predecessor, offering more comfort without compromising the firm ride required in fast sessions. The engineered mesh upper adds breathability, while the restructured tongue and heel collar provide a snug, more comfortable fit for long workouts.
Listening to Runners, Delivering Results
Charlotte Heidmann, Global Category Director for Running Footwear at adidas, emphasized that the shoe’s improvements came directly from runner feedback.
“When developing the Boston 13, our goal was to create the perfect training companion for speed workouts. Runners told us they wanted more comfort without losing that fast, aggressive feel. We went back to the essence of what made the Boston line iconic and built from there.”
That attention to detail, and to the voice of the community, is evident not only in the tech underfoot but also in the subtle touches—like a slightly thicker tongue and improved upper padding—that make the Boston 13 suitable for both elite athletes and dedicated amateurs.
A Nod to Heritage, A Look Toward the Future
The Boston 13 launch also included a special EQT edition, drawing inspiration from adidas’ heritage “Equipment” collection of the early ‘90s. With its teal, white, and black color scheme, the EQT version pays tribute to the original designs worn by organizers of the Boston Marathon in 1991.
The collection extends beyond footwear to include matching apparel and accessories, allowing runners to gear up from head to toe with unified performance wear. It’s a move that blends lifestyle and sport, a strategy adidas has increasingly embraced in recent years.
Community First: adidas Runners Saigon Leads the Way
Integral to the launch was the participation of adidas Runners Saigon, a tight-knit group of running enthusiasts who embody the adidas philosophy of “through sport, we have the power to change lives.” Their involvement in the EKIDEN challenge brought authenticity and grassroots energy to the event, showing that adidas isn’t just selling a product—it’s nurturing a movement.
“It’s amazing to see this many runners coming together, not just for a new shoe, but for the joy of running,” shared Quang Pham, a long-time ARSG member. “The Boston 13 feels like it was made with us in mind—fast, comfortable, and ready for tough workouts.”
Available Nationwide Now
Following the launch, the Adizero Boston 13 and the EQT collection are now available at adidas stores and authorized retailers across Vietnam. Whether you’re training for your next personal best or simply looking to upgrade your speed sessions, this model promises to be a game-changer.
For adidas, the Boston 13 represents more than just innovation—it’s a statement of intent. As the running community in Vietnam continues to grow, the brand is positioning itself not just as a supplier of gear, but as a trusted partner in every runner’s journey.
About adidas
With its global headquarters in Herzogenaurach, Germany, adidas is one of the world’s leading sportswear brands, employing over 59,000 people worldwide and generating €21.4 billion in revenue in 2023. From elite athletes to weekend warriors, adidas continues to empower people through sport by pushing the boundaries of performance technology and inclusive design.
Thao Yen
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