Hanoi, 6 August 2026 – Vietnam Professional Football Joint Stock Company (VPF) officially unveiled a new brand identity for both the organization and the country’s professional football competitions on August 6, introducing the slogan “World Game, Our Festival” as the centerpiece of its new vision.
The rebranding covers all of Vietnam’s professional domestic competitions, including the V.League 1, V.League 2, and the Vietnam National Cup, marking a significant milestone in VPF’s long-term strategy to modernize and elevate the image of professional football in the country.
More than just a visual refresh, the new identity reflects VPF’s ambition to position Vietnamese professional football on a higher level while strengthening its connection with supporters across generations. The project was developed around several core principles: expressing the aspirations of Vietnamese football, embracing a modern design language, enhancing the commercial value and appeal of domestic competitions, and creating a consistent, recognizable brand that tells the story of Vietnamese football through a distinctive visual identity.
At the heart of the new branding is the slogan “World Game, Our Festival,” highlighting the idea that while football is the world’s most popular sport, Vietnam celebrates it in its own unique way. VPF emphasized that football in Vietnam is more than a game—it is a cultural event that unites communities, cities, and the nation. The vibrant atmosphere created by supporters transforms every matchday into a nationwide celebration filled with passion, pride, and tradition.
The new VPF logo draws inspiration from the number eight, a symbol of prosperity, growth, and continuous progress in Eastern culture. The emblem consists of eight minimalist geometric elements arranged in a modern design, representing the organization’s commitment to innovation and sustainable development.
Alongside the VPF logo, each professional competition has received its own distinctive visual identity built around two central symbols: the letter “V”—representing Vietnam, V.League, and Victory—and the championship trophy, symbolizing the ultimate reward for clubs’ determination, ambition, and success.
The new branding also features a dominant red-and-gold color palette, reflecting Vietnam’s national identity and evoking many of the country’s most memorable football moments. Combined with a specially designed custom typeface, the identity aims to communicate a message of resilience, unity, and pride, emphasizing how football has helped inspire the nation through both triumphs and challenges.
VPF believes that a strong brand must be supported by high-quality competitions, professional organization, and, above all, the unwavering passion of millions of supporters. The launch of the new brand identity and slogan is expected to serve as the foundation for a new era of development, with the goal of building a more transparent, modern, and commercially attractive football ecosystem while transforming every domestic competition into a true “National Festival.”
VSN/RPT
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