adidas Originals has launched its Spring/Summer 2025 campaign, “The Original,” a bold initiative that shifts from celebrating its storied legacy to inspiring future generations. Unveiled in Vietnam, the campaign champions the idea that revolutionary change starts with a single spark—one individual, one vision, one moment. This ethos is brought to life through a collaboration with Vietnamese artists Mono, (S)TRONG Trong Hieu, and Dangrangto, who embody the campaign’s spirit of authenticity and creativity.
At the heart of “The Original” are three iconic adidas Originals silhouettes: the Superstar II, Handball Spezial, and Samba OG. These designs have long transcended their athletic origins, becoming cultural touchstones adopted by thousands across music, fashion, and streetwear. The campaign celebrates their enduring influence while spotlighting the power of individuality to inspire collective movements. Mono, a rising star known for his distinctive style and artistic vision, serves as the brand ambassador for adidas Originals in Vietnam. His bold aesthetic aligns seamlessly with the campaign’s message, making him a fitting icon for this new chapter.
Directed by acclaimed filmmaker Thibaut Grevet, the campaign’s centerpiece is a striking film that captures the essence of originality. Grevet, whose work navigates the intersections of sport, music, and fashion, brings a masterful visual language to the project. The film juxtaposes the energy of crowds with intimate moments of individual expression, showcasing how one person’s authenticity can ripple outward to inspire thousands. Set to the soulful classic “Only You (And You Alone)” by The Platters, the film underscores the timelessness of being true to oneself.
“The Original” is more than a campaign—it’s a call to action. adidas Originals emphasizes that before there can be a thousand followers, there must be one trailblazer. This philosophy resonates through every element, from the film to the collection itself, which is now available at adidas stores and retail outlets nationwide. The latest designs blend heritage with innovation, offering fresh takes on the Superstar II, Handball Spezial, and Samba OG that appeal to both longtime fans and new audiences.
In Vietnam, the campaign’s launch was marked by a celebration of local talent. Alongside Mono, (S)TRONG Trong Hieu and Dangrangto brought their unique perspectives to the event, reinforcing adidas Originals’ commitment to fostering creativity within communities. Their involvement highlights the brand’s global vision of empowering individuals to define their own paths.
adidas, a global leader in the sporting goods industry, continues to push boundaries with campaigns like “The Original.” Headquartered in Herzogenaurach, Germany, the company employs over 59,000 people worldwide and reported sales of €21.4 billion in 2023. With this latest endeavor, adidas Originals not only honors its heritage but also sets the stage for a future where authenticity reigns supreme. For those ready to make their mark, the message is clear: it just takes one.
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