The ASEAN Football Federation (AFF) has made a groundbreaking announcement today, revealing Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, as the title partner for the inaugural ASEAN Club Championship, now officially named the Shopee Cup™️. This significant partnership, facilitated by the AFF’s exclusive commercial partner, SPORTFIVE, marks a new era in ASEAN football, emphasizing the growing relationship between sports and commerce in the region.
In addition to securing the title sponsorship for the ASEAN Club Championship, Shopee has also been named a Presenting Partner for other major ASEAN Championships under the AFF’s umbrella. This expansive collaboration underscores the e-commerce giant’s commitment to supporting and enhancing football in the ASEAN region, promising to bring more excitement and engagement to the sport’s avid fan base.
Scheduled to kick off on July 17 this year, the Shopee Cup™️ is set to run until May 21, 2025, offering an extended period of top-tier football action to fans across Southeast Asia. The championship aims to showcase the best club teams from the region, fostering competitive spirit and camaraderie among ASEAN countries through the universal language of football.
This partnership between the AFF and Shopee, facilitated by SPORTFIVE, not only highlights the increasing appeal of ASEAN football on the global stage but also illustrates the potential for synergies between sports and digital commerce. By joining forces with Shopee, the AFF looks to leverage the platform’s vast reach and digital prowess to enhance the fan experience, bringing the excitement of the game closer to millions of fans in a dynamic and interactive way.
As the countdown to the inaugural Shopee Cup™️ begins, the football community in ASEAN and beyond eagerly anticipates what promises to be an exciting and groundbreaking chapter in the history of ASEAN football, setting a new benchmark for club competitions in the region.
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