Ho Chi Minh City, April 26, 2025 – adidas has officially opened its first Brand Center in Vietnam, located at Saigon Centre in Ho Chi Minh City. The space, dubbed the “Home of Sport,” is more than just a retail environment. It is a vibrant fusion of sports, style, and street culture, offering a unique experience that caters to sports enthusiasts and fashion lovers alike.
The opening event featured prominent personalities such as singer Mono, content creator and goalkeeper Nick Q. Tran, and basketball player Caleb Nguyen, creating an atmosphere full of energy and inspiration. The event gathered a dynamic mix of influencers and sports fans, reflecting the center’s commitment to bringing together communities with shared passions.
A Unique Space for Sports and Style Enthusiasts
The adidas Brand Center at Saigon Centre marks a major step forward in the brand’s dedication to the Vietnamese market. The venue aims to provide an immersive sports and fashion experience that goes beyond traditional retail. The space is designed not only to showcase the latest products but also to foster a community of like-minded individuals who are passionate about sport, creativity, and fashion.
The store is deeply influenced by the spirit of Ho Chi Minh City’s vibrant street culture. Modern graphic elements, artwork installations, and creative layouts have transformed the space into a must-visit destination for visitors. adidas has successfully merged the city’s dynamic pace with its global ethos, creating an inspiring environment for all.
adidas Originals Ambassador Mono Leads the Charge
The launch event became a central meeting point for fashion and sports communities, drawing hundreds of attendees. The presence of Mono, who is also the ambassador for adidas Originals in Vietnam, alongside the likes of Nick Q. Tran and Caleb Nguyen, added to the appeal of the occasion. Notably, the event also saw the participation of the adidas Runners (AR) community, whose presence reinforced the lively atmosphere and emphasized the importance of an active and connected lifestyle.
Exclusive Shopping and Customization Experiences
The adidas Brand Center offers more than just the latest collections of athletic wear and footwear. It provides an interactive shopping environment where customers can explore, experiment, and personalize products according to their unique style. The store introduces a new product category—Motorsport—alongside a range of items from adidas Originals, Running, Training, Football, Sportswear, Basketball, Tennis, and Golf. A dedicated section for children has also been included, ensuring that visitors of all ages have a tailored shopping experience.
A standout feature at the Brand Center is the “Made For You” area, a creative space where customers can personalize their shoes and apparel, adding a personal touch to their gear. The store’s cashier areas on the third and fourth floors feature impressive designs inspired by iconic landmarks of Saigon, offering a local experience like no other.
A Hub of Art, Sport, and Community Engagement
The art installations in the center, particularly the mural and creative installations connecting the two floors, have become a focal point for visitors. These artworks not only connect different sections of the store but also celebrate key sports disciplines like football, running, and basketball, inspiring all sports enthusiasts.
With its innovative design and unique offerings, the adidas Brand Center is poised to become a cultural and sporting hub in Ho Chi Minh City. It represents a fusion of creativity, culture, and sport, making it much more than a traditional shopping experience.
adidas Continues to Expand Its Footprint in Vietnam
The opening of the Brand Center further cements adidas’ long-term commitment to Vietnam, a country with a youthful and dynamic population deeply passionate about sports. As part of its broader strategy, adidas continues to invest in local communities through sports and cultural initiatives, strengthening its presence and contributing to a sustainable ecosystem for sports lovers in Vietnam.
The Brand Center at Saigon Centre is not just a store but a home for sport, style, and community, where adidas’ core values are showcased in their most complete form.
Leave a Reply